👋 Hi, I’m Marty

I’m a Senior UX Researcher based in Chicago.

Who I’ve Worked With

My mission is to foster user empathy throughout an organization, ensure alignment between the research roadmap and the product strategy, and execute high quality mixed-methods research projects.

About Me

I have a strong quantitative background and leverage statistical analysis wherever practical to ensure the most objective results possible. I have also built UX research teams from scratch, developed A/B testing frameworks, and created comprehensive research repositories.

I am passionate about solving complex problems and creating intuitive and engaging solutions that meet the needs and expectations of the users. I have over 10 years of experience in UX research, with a master's degree in psychology.

💼 My Resume

Research Skills

Quantitative

A/B Testing
Surveys
Analytics
Statistical Analysis
KANO Model Analysis
MaxDiff

Qualitative

Usability Testing
Card Sorts
Tree Testing
First Click Test
Ethnographic Studies
Competitive Analysis
Cognitive Walkthrough
Literature Review

What People are Saying

“Experience working with Marty is nothing but great. One of the most calm and supportive folks I’ve ever met in my career. Marty completely opened new gates of UX Research for the whole Toptal organization. His knowledge and his practical skills are superb! He is one of the most influential people in the team and he is a true leader when it comes to promoting importance of research. Every conversation with Marty is a learning journey. He is extremely structured in his thinking and conveys his thoughts in a meaningful way. Every company would be thrilled to have Marty as their UXR Leader.”

— Aleksandar Đurić | Director of Product Design at Toptal

“I had the privilege of working with Marty, and his expertise in UX Research is unmatched. He has a deep understanding of user research methodologies, human factors, and data analytics, and knows exactly how to apply this knowledge for effective business strategies. Working with Marty has been a pleasure both personally and professionally: he is not only a great leader but also a supportive mentor.

Having Marty on a team brings expertise and inspiration that significantly elevates the overall performance!”

— Ekaterina Spiridonova | Senior Product Designer

Sample Work

Featured

In Depth Discovery Interviews

The product organization I was working had a good pipeline of product enhancements but was struggling to develop any new, innovative ideas. Our research to date was focused on very specific aspects of our products rather than looking at our user’s experience from a larger perspective; I realized that we didn’t have process for uncovering broad user problems and turning those into product solutions.

In order to solve this, I created and ran what came to be known as the “Agnostic Research Program.”

Quant Survey to Understand Pain Points

Identifying pain points is an important step in understanding why customers don’t come back. Equally important is understanding which of those pain points is a significant contributor so you know what to fix to make the most impact. We use a quant survey to compare returning and non-returning customers and develop a ranked list of what we should tackle first.

Usability Testing: Getting a Head Start

By leveraging live session recording and moderated usability testing, we increased the conversion rate of our self-serve flow by 16% making it just as successful as our high touch white glove flow.

Discovery Interviews: Job Specific Resumes

A series of discovery interviews improve the interview schedule conversion rate by 12%